Customer Loyalty: A Whole New World

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The web is changing the way companies build loyalty with their customers and how they leverage their most passionate customers to help build their brand. Include review site reminder cards or e-mails in your customer follow-up communications embedded with links to popular review sites like YelptripadvisorurbanspoonFacebook or online stores and… include simple directions for how to write a review. If appropriate, text message appointment reminders, discounts and promotions to customers. Automate the process! Manual annual service reminders alone take hours of internal staff time so an automated system pays for itself. Use mobile offers and promotions that can be redeemed directly from a customers phone. Geo location tools give customers real time information about a local restaurant, business or their social network. The holy grail of digital loyalty programs lies in the data. Using digital technology means you can capture customer data and use it to create customized communications.

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